Resume
INTRO
As a dynamic CEO, Fractional Executive, and Certified Integrator, I am well-equipped to tackle any challenge and opportunity my clients face. I have started, scaled and sold businesses in multiple industries including Marketing, Financial Services, and Real Estate. With a strategic mindset, I bring deep industry knowledge, engagement, and resourcefulness to every project I undertake. My record speaks for itself, with numerous awards for driving profit enhancement, delivering exceptional client service, and expertly managing priorities with unwavering energy. As an excellent communicator and coach, I establish strong relationships at all levels, thanks to my approachable and friendly demeanor. I am a staunch advocate of continuous learning, personal integrity, and professional development, and I instill excitement and motivation in teams and projects alike. With a laser focus on integration and a knack for injecting inspiration into the workplace, I consistently achieve outstanding results for my clients.
SKILLS
FUNCTIONAL SKILLS
Business Strategy
Market Analysis
Financial Analysis
Project Management
Marketing and Branding
Sales and Negotiation
Operations Management
Data Analysis
Risk Assessment
Problem-Solving
INTERPERSONAL SKILLS
Communication + Active Listening
Leadership + Conflict Resolution
Relationship Building + Networking
Empathy + Emotional Intelligence
Collaboration + Adaptability
EXPERIENCE
Board of Directors, Member
ENTRE BANK | Bloomington, MN
Mar 2022-Present
Shape and direct the bank's strategic direction; contribute to the development and approval of strategic plans, goals, and objectives
Establish and maintain governance structures, policies, and procedures to ensure the bank's operations align with legal and regulatory requirements
Oversee the bank's risk management framework, identifying, assessing and monitoring various risks, such as credit, market, operational, and reputational risks
Monitor the bank's financial performance and ensure the accuracy of financial reporting, reviewing financial statements, budgets, and performance indicators to gain insights into the bank's financial health
Founder and CEO, Consultant + Integrator
DISRUPT VENTURES | Minneapolis, MN
Aug 2019-Present
Consult with companies across the Twin Cities in a variety of industries
Gather and analyze information about the client's current business processes, brand identity, marketing strategies, sales funnel, and growth objectives to assess for needs
Meet with various stakeholders to understand their needs and expectations, involving them in decision-making
Design strategies that align the client's business processes, branding, marketing, sales tactics, and growth goals
Evaluate and select the right mix of resources and tools (like CRM systems, marketing platforms, or branding agencies) based on the strategy design
Optimize business processes to ensure efficiency, effectiveness, and alignment with the client's strategic goals
Advise on alignment of all aspects of the client's brand for consistency and impact
Align marketing and sales strategies to create a seamless and effective sales funnel
Set up systems to track performance and measure business processes, branding, marketing, and sales strategies
Train the client's team on new processes, tools, or strategies implemented
Document the new strategies, processes, and tools to help the client maintain and improve them over time
Facilitate the transition to new strategies and processes, manage resistance to change, and ensure the organization is ready to effectively operate in the new setup
Manage project timelines, resources, risks, and communications to ensure projects are delivered on time
Founder and CEO
COYABLU TEQUILA COCKTAILS | Minneapolis, MN
Oct 2020-Present
COYABLU is a ready-to-drink craft tequila cocktail brand for sophisticated alcohol consumers
Manage and collaborate with a cross functional team of investors, R&D, third party firms, State and Federal regulators, legal, and C-Level staff and Board
Forecast short and long term action items, budgets and timeframes
Establish milestones and metrics for all stakeholders
Go to Market Strategy for the following states: MN, AZ, CA, TX, FL, NV, CO, WA, IL, TN, NY + East Coast States
Co-Founder and CEO
THE SITE EDGE | Minneapolis, MN
Jan 2013-Aug 2019
Premier, boutique marketing company with global reach. Specializations in Web Design, Search Engine Optimization (SEO), WordPress (WP) Hosting, Google PPC (Pay-Per-Click), Local SEO, and E-Commerce
Oversaw all aspects corporate leadership including marketing, financial management, operations, administration, human resources, talent acquisition, client service, and training & development
Managed 12 direct reports including on-site & remote employees and independent contractors; built and led a team of 16 internal staff and contractors. Four reported to the CTO
Advised strategic accounts and client campaigns
Led the organization to progressive revenue growth annually +71% year-to-date 2018
Drove new and existing business through developing and promoting in-demand products and services
Successfully sold of business in August 2019
ADDITIONAL PAST EXPERIENCE
N ANTHONY PROPERTIES | Minneapolis, MN
Apr 2005-Apr 2020
L-DISTRICT | Minneapolis, MN
Nov 2014-Dec 2016
WELLS FARGO BANK | Minnetonka, MN
Jul 2011- Jul 2012
NC FINANCIAL ADVISING | Minnetonka, MN
Oct 2008-Jul 2011
CARVER & ASSOCIATES REAL ESTATE | Minnetonka, MN
Dec 2005- Oct 2008
EDUCATION + PROFESSIONAL DEVELOPMENT
BABSON COLLEGE | Certificate, Entrepreneurship and Entrepreneurial Studies, Boston MA
THE ART INSTITUTES INTERNATIONAL-MINNESOTA | Interior Design, Minneapolis MN
CERTIFIED MASTER PRACTITIONER, SCALING UP | Rockefeller Habits 2.0, Growth Institute
EXPERIENCED+ LEADERSHIP PROGRAM | Delta Academy Leadership Training
CONTINUOUS DEVELOPMENT IN PROFESSIONAL SALES PRODUCT AND SERVICE TRAINING | Multiple Providers
CERTIFIED TRUST AND FINANCIAL ADVISOR (CTFA) inactive | Kaplan University
REAL ESTATE BROKER/SALES AGENT | Kaplan University
AWARDS + RECOGNITION
FOUNDERSLIVE AWARD WINNER, MN
BOLD AWARD NOMINEE | Association Of Corporate Growth
WOMEN IN BUSINESS NOMINEE | Minneapolis / St. Paul Business Journal
RECEIVED GOLDMAN SACHS 10,000 SMALL BUSINESSES PROGRAM | Babson College
APPOINTED TO MINNEAPOLIS/ST. PAUL BUSINESS JOURNAL’S WOMEN’S LEADERSHIP COUNCIL
2018 BEST LEAD RESPONSE TOP TEN | Insidesales.com (for The Site Edge)
EMERGING WOMAN BUSINESS OWNER, 2018 | National Association of Women Business Owners (NAWBO), MN
MEMBERSHIPS + AFFILIATIONS
TRUSTONE FINANCIAL CREDIT UNION, MIDWEST | Board Member & Associate Director
NATIONAL ASSOC OF WOMEN BUSINESS OWNERS (NAWBO), MN | Board Member & Awareness Committee Chair
MINNEAPOLIS ST. PAUL BUSINESS JOURNAL | Women’s Leadership Council Member & Mentor Program
BABSON COLLEGE ALUMNI/10KSB ALUMNI NETWORK | Active Member
MINNESOTA CHAMBER OF COMMERCE | Active Member
“Nicole is a natural leader, disruptor, speaker, and activator. I've met very few people capable of inspiring hope and vision as effectively as Nicole.”
Tyler Olson
Founder | Modern Foundation